Job Title: Marketing officer
- Senior
- Manager
Job Brief:
- A Marketing officer plays a crucial role in promoting and enhancing the reputation of hotels, resorts, restaurants, and other hospitality establishments. They are responsible for developing and implementing marketing strategies to attract guests, boost bookings, and increase revenue.
Job Type:
- Full time
Type of Company: Hospitality Industry
- Corporate / Commercial outlet & kiosk
- Hotel & Resort
- Restaurant & Bar
- Gymkhana club
- Villa, Backpacking hostel, Service apartment, Home stay
Work mode:
- Hybrid (On site – Work from office – Field work – Work from home as per the requirement)
*Note:
- We do not have complete work from home option for full time job type.
- Hybrid mode of work can be changed to full time work from office as per the work requirement.
Work Location:
- Vashi / Airoli, Navi Mumbai
- Vikhroli, Mumbai
Interview Location:
- Vikhroli, Mumbai
Shift Timings:
- 10.00 AM to 7.00 PM
Working:
- 6 days working
- 1 day Holiday
- Rotating shifts
Experience:
- Minimum – Experience of 2 years as marketing – assistant manager from travel and tourism or hospitality industry can apply.
- Maximum – Experience up to 08 years as marketing manager from travel and tourism or hospitality industry can apply.
*Note:
- Candidate having relevant experience from travel and tourism or hospitality industry would be considered as experienced or will be considered as fresher.
Salary slab:
- Minimum – Up to Rs.180,000/- Per annum (CTC)
- Maximum – Up to Rs.700,000/- Per annum (CTC)
*Note:
- Salary structure: Fix + Variable (50:50 ratio).
- Candidates applying for the above post should be compulsory target oriented, as offered salary will be target oriented.
- Candidates applying for the above post should have their own laptop, good internet connection.
Education qualification:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus)
- Diploma / Graduate in Travel and tourism (not compulsory, but will be an added advantage)
- BHM – Bachelor of Hotel Management (not compulsory, but will be an added advantage)
Job Description
The Marketing officer is responsible for planning, executing, and overseeing all marketing initiatives to drive brand awareness, increase occupancy rates, and boost revenue for the establishment. This role involves developing comprehensive marketing strategies, managing advertising campaigns, and collaborating with various teams to ensure a consistent and compelling brand image.
Duties & Responsibilities
A Marketing officer plays a pivotal role in shaping the brand image, attracting guests, and driving revenue. They must stay up-to-date with industry trends, adapt to changing market conditions, and effectively communicate the unique value propositions of the establishment to potential guests.
Develop Marketing Strategy:
- Create and execute a comprehensive marketing plan that aligns with the establishment’s goals and objectives.
Brand Management:
- Maintain and strengthen the brand identity, ensuring consistency in messaging and visual representation across all marketing materials and channels.
Online Presence:
- Manage online presence, including the website, social media profiles, and third-party booking platforms. Optimise online content and user experience.
Advertising and Promotion:
- Plan and oversee advertising campaigns, both online and offline, to attract guests and increase bookings. This includes digital marketing, print media, and promotional events.
Market Research:
- Conduct market research to identify trends, competitors, and opportunities. Use data-driven insights to make informed marketing decisions.
Content Creation:
- Develop engaging and relevant content, including blogs, videos, and social media posts, to attract and engage prospective guests.
Public Relations:
- Build and maintain relationships with media outlets, travel bloggers, and influencers to generate positive press coverage.
Collaboration:
- Work closely with sales, reservations, and front-of-house teams to align marketing efforts with sales targets and guest experiences.
Budget Management:
- Create and manage the marketing budget, ensuring efficient allocation of resources and tracking return on investment (ROI).
Analytics and Reporting:
- Monitor and analyse the performance of marketing campaigns and initiatives. Provide regular reports to assess the effectiveness of marketing efforts.
Requirements & Qualifications
Key Skills:
- Proven experience as a Marketing Manager in the hospitality industry.
- Strong understanding of hospitality industry trends and customer behaviour.
- Proficiency in digital marketing, including SEO, SEM, email marketing, and social media.
- Excellent communication, interpersonal, and leadership skills.
- Creative thinking and the ability to develop innovative marketing strategies.
- Knowledge of marketing software and analytics tools.
- Budget management skills.
- Flexibility and adaptability in a fast-paced industry.
- Knowledge and understanding of data management.
- Well-organised and detail-oriented
- Market knowledge
- Ability to build rapport
- Time management and planning skills
- Must be able to multi-task and take instruction from many sources
- Excellent leadership skills
- Strong interpersonal skills
- Negotiation skills
- Positive attitude
- Target oriented
- Convincing power
- Presentable Personality
Core Skills:
- Hospitality industries experience
- Ability to develop new products and services, offers, rewards, club membership plans, etc.
- Excellent presentation skills and negotiation skills
- Proficient in proofreading, spelling, grammar punctuation and math
Advanced Skills:
- Familiarity with hospitality industries Products and further documentation
Creative Skills:
- Excellent verbal & written communication skills
- Excellent grasp of English language
- Creative & innovative thinker & planner
- Critical thinker and problem solver
Management Skills:
- Ability to work both independently & as an active member of a team
- Able to prioritise, & manage time efficiently
- Managing different projects simultaneously & working with strict deadlines
- Self-motivated & self-directed
IT Skills:
- Proficiency in MS office, Google docs, etc.
- Ability to learn new and updated software