Website Madcherry Hospitality Pvt. Ltd.
Luv 2 Serve U
Job Title: Marketing officer
- A Marketing officer plays a crucial role in promoting and enhancing the reputation of hotels, resorts, restaurants, and other hospitality establishments. They are responsible for developing and implementing marketing strategies to attract guests, boost bookings, and increase revenue.
- Full time
Type of Company: Hospitality Industry
- Corporate / Commercial outlet & kiosk
- Hotel & Resort
- Restaurant & Bar
- Gymkhana club
- Villa, Backpacking hostel, Service apartment, Home stay
- Full time – Hybrid (On site – Work from office – Field work – Work from home as per the requirement)
- We do not have complete work from home option for full time job type.
- Hybrid mode of work can be changed to full time work from office as per the work requirement.
- Vashi, Navi Mumbai
- Vikhroli, Mumbai
- As per allotted area
- Vikhroli, Mumbai
- 10.00 AM to 7.00 PM
- 5 days working
- 2 days Holiday
- Rotating shifts
- Experience up to 10 years in marketing from hospitality industry can apply.
- Minimum – Experience of 2 years as marketing – assistant manager from travel and tourism or hospitality industry can apply.
- Maximum – Experience up to 2 years as marketing manager from travel and tourism or hospitality industry can apply.
- Candidate having relevant experience from travel and tourism or hospitality industry would be considered as experienced or will be considered as fresher.
- Minimum – Rs.15,000/- Per month (Fixed + Variables)
- Maximum – Rs.60,000/- Per month (Fixed + Variables)
- Candidates applying for the above post should be compulsory target oriented, as offered salary will be target oriented.
- Candidates applying for the above post should have their own laptop, good internet connection.
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus)
- Diploma / Graduate in Travel and tourism (not compulsory, but will be an added advantage)
- BHM – Bachelor of Hotel Management (not compulsory, but will be an added advantage)
The Marketing officer is responsible for planning, executing, and overseeing all marketing initiatives to drive brand awareness, increase occupancy rates, and boost revenue for the establishment. This role involves developing comprehensive marketing strategies, managing advertising campaigns, and collaborating with various teams to ensure a consistent and compelling brand image.
Duties & Responsibilities
A Marketing officer plays a pivotal role in shaping the brand image, attracting guests, and driving revenue. They must stay up-to-date with industry trends, adapt to changing market conditions, and effectively communicate the unique value propositions of the establishment to potential guests.
Develop Marketing Strategy:
- Create and execute a comprehensive marketing plan that aligns with the establishment’s goals and objectives.
- Maintain and strengthen the brand identity, ensuring consistency in messaging and visual representation across all marketing materials and channels.
- Manage online presence, including the website, social media profiles, and third-party booking platforms. Optimise online content and user experience.
Advertising and Promotion:
- Plan and oversee advertising campaigns, both online and offline, to attract guests and increase bookings. This includes digital marketing, print media, and promotional events.
- Conduct market research to identify trends, competitors, and opportunities. Use data-driven insights to make informed marketing decisions.
- Develop engaging and relevant content, including blogs, videos, and social media posts, to attract and engage prospective guests.
- Build and maintain relationships with media outlets, travel bloggers, and influencers to generate positive press coverage.
- Work closely with sales, reservations, and front-of-house teams to align marketing efforts with sales targets and guest experiences.
- Create and manage the marketing budget, ensuring efficient allocation of resources and tracking return on investment (ROI).
Analytics and Reporting:
- Monitor and analyse the performance of marketing campaigns and initiatives. Provide regular reports to assess the effectiveness of marketing efforts.
Requirements & Qualifications
- Proven experience as a Marketing Manager in the hospitality industry.
- Strong understanding of hospitality industry trends and customer behaviour.
- Proficiency in digital marketing, including SEO, SEM, email marketing, and social media.
- Excellent communication, interpersonal, and leadership skills.
- Creative thinking and the ability to develop innovative marketing strategies.
- Knowledge of marketing software and analytics tools.
- Budget management skills.
- Flexibility and adaptability in a fast-paced industry.
- Knowledge and understanding of data management.
- Well-organised and detail-oriented
- Market knowledge
- Ability to build rapport
- Time management and planning skills
- Must be able to multi-task and take instruction from many sources
- Excellent leadership skills
- Strong interpersonal skills
- Negotiation skills
- Positive attitude
- Target oriented
- Convincing power
- Presentable Personality
- Hospitality industries experience
- Ability to develop new products and services, offers, rewards, club membership plans, etc.
- Excellent presentation skills and negotiation skills
- Proficient in proofreading, spelling, grammar punctuation and math
- Familiarity with hospitality industries Products and further documentation
- Excellent verbal & written communication skills
- Excellent grasp of English language
- Creative & innovative thinker & planner
- Critical thinker and problem solver
- Ability to work both independently & as an active member of a team
- Able to prioritise, & manage time efficiently
- Managing different projects simultaneously & working with strict deadlines
- Self-motivated & self-directed
- Proficiency in MS office, Google docs, etc.
- Ability to learn new and updated software