A good menu design is a key to any restaurant’s marketing plan. Your menu should be an expression of your out let’s personality.

When you design a menu it should express your products personality, focuses your overall operations, promotes profitability, establishes your budget, and keep your brand fresh in your customers mind.

Your menu is your primary means of representation. It says exactly who you are and what you hope to convey personality-wise.

It also should create enough of an impression so that it stays with your client long after the waiter/waitress walks off with it. In addition, it must convey your restaurant’s brand in a manner that makes diners excited to be there, want to come back and to recommend it to family and friends.