Digital Marketing executive (Hotel industry)

Website Madcherry Hospitality Pvt. Ltd.

Luv 2 Serve U

Job Title: Digital marketing executive (Hotel Industry)

  • Intern
  • Fresher
  • Junior

Job Type:

  • Full time

Department:

  • Marketing and Brand communication

Industry: Hotel / Restaurant Industry

  • Corporate / Commercial outlet & kiosk
  • Hotel & Resort
  • Restaurant & Bar
  • Gymkhana club
  • Villa, Backpacking hostel, Service apartment, Home stay

Work mode:

  • Onsite

Work Location:

  • MBP, Mahape, Navi Mumbai

Interview Location:

  • MBP, Mahape, Navi Mumbai

Shift Timings:

  • 10.00 AM to 07.00 PM

Working:

  • 6 days working
  • 1 day Holiday
  • Rotational Holidays

Experience:

  • Intern, Fresher, or up to 03 year of relevant experience of marketing, branding and promotion in hotel industry, Hotels & Resort, Restaurant & bar.
  • Candidates with experience of marketing, branding and promotion in hotel industry, Hotels & Resort, Restaurant & bar will be preferred

Salary slab:

  • Internship – Rs.120,000/- Per annum (CTC = Fix + Variable = 80:20 ration)
  • Fresher – Rs.180,000/- Per annum (CTC = Fix + Variable = 80:20 ration)
  • Experience – up to Rs.600,000/- Per annum (CTC = Fix + Variable = 80:20 ration)

*Note:

  • Candidates applying for the above post should be compulsory target oriented.
  • Candidates applying for the above post should have their own laptop, good internet connection.
  • Candidates applying for the above post should be willing to relocate at the required destination.
  • Candidates can be relocated to other cities, states, countries, etc.

Education qualification:

  • Bachelor’s degree or diploma in Marketing, Digital Marketing, Mass Communication, Advertising, Media Studies, Hospitality, Business Administration, or related field.
  • Relevant certifications in Digital Marketing, Google Ads, Meta Ads, SEO, Graphic Designing, or Content Marketing will be an added advantage.

Preferred qualifications:

  • Passion for food, hospitality, cafes, restaurants, and consumer brands.
  • Experience managing Instagram, Facebook, and Google Business Profile.
  • Basic understanding of food photography and food styling
  • Familiarity with food delivery platforms such as Zomato and Swiggy.
  • Knowledge of influencer marketing and brand collaborations.

Job Description

We are looking for a creative, energetic, and result oriented digital marketing executive to strengthen our brands presence across digital platforms. The candidate will be responsible for managing social media, creating engaging content, executing digital marketing campaigns, website management, graphic designing, and supporting marketing initiatives that drive customer engagement, online sales, and business growth.

Duties & Responsibilities

Digital Marketing:

  • Plan and execute digital marketing campaigns across multiple channels
  • Monitor campaign performance and optimise for maximum ROI.
  • Support customer acquisition, retention, and brand awareness initiatives.
  • Conduct competitor analysis and market research.

Social Media Management:

  • Manage and grow the company’s presence on Instagram, Facebook, LinkedIn, YouTube, X(Twitter), and other relevant platforms.
  • Create monthly content calendars and posting schedules.
  • Engage with followers, respond to messages, comments, and reviews.
  • Monitor social media trends and implement innovative ideas.

Content Creation & Management:

  • Create engaging content including posts, reels, blogs, newsletters, and promotional materials.
  • Write compelling captions, ad copies, website content, and email marketing content.
  • Develop content aligned with brand guidelines and marketing objectives.

Photography & Videography:

  • Capture photos and short-form videos of food, products, events, customers, and behind-the-scenes activities.
  • Edit and optimise videos for Instagram Reels, YouTube Shorts, Facebook, and other platforms.
  • Coordinate content shoots and ensure high-quality visual presentation.

Graphic Designing:

  • Design social media creatives, posters, banners, flyers, brochures, menus, advertisements, and promotional materials.
  • Maintain consistency in branding and visual communication.
  • Create marketing collateral for online and offline campaigns.

Website Management:

  • Manage and update website content regularly.
  • Coordinate website design improvements and user experience enhancements.
  • Ensure website information, menus, offers, and promotions are up to date.
  • Monitor website performance and SEO basics.

Paid Advertising:

  • Create and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other digital platforms.
  • Monitor budgets, targeting, and campaign effectiveness.
  • Generate leads, website traffic, and customer conversions through digital channels.

SEO & Online Presence:

  • Assist in search engine optimisation (SEO) activities.
  • Optimise website content and local business listings.
  • Manage Google Business Profile and online reputation.

Analytics & Reporting:

  • Track and analyse website traffic, social media performance, and campaign results.
  • Prepare weekly and monthly marketing reports.
  • Provide insights and recommendations for performance improvement.

Marketing Strategy Support:

  • Assist management in planning marketing strategies and promotional campaigns.
  • Support new product launches, seasonal campaigns, and brand-building initiatives.
  • Collaborate with operations and sales teams to achieve business objectives.

Requirements & Qualifications

Technical Skills:

  • Social Media Marketing
  • Digital Marketing
  • Content Creation
  • Graphic Designing
  • Video Editing
  • Photography & Videography
  • Website Management
  • Google Ads
  • Meta Ads Manager
  • Search Engine Optimisation (SEO)
  • Email Marketing
  • Canva / Figma / Filmora
  • Email Marketing
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere Pro / CapCut
  • WordPress or Similar CMS
  • Google Analytics
  • Microsoft Office / Google workspace

Soft Skills:

  • Creative Thinking
  • Strong Communication Skills
  • Content Writing & Copywriting
  • Attention to Detail
  • Time Management
  • Team Collaboration
  • Problem Solving
  • Adaptability
  • Self-Motivated and Result-Oriented Approach

Key Performance Indicators (KPIs):

  • Social media growth and engagement
  • Reach, impressions, and audience growth
  • Lead generation and customer acquisition.
  • Website traffic and conversion rates.
  • Return on Advertising Spend (ROAS).
  • Quality and consistency of content creation.
  • Brand visibility and online reputation improvement.
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